Plan your new times 

by Desmond Menz posted in Steps To Business Success


We've all seen and heard the adage "If you fail to plan you'll plan to fail!"

It's the same in any business whether it's online or offline. If you're starting out on a new venture, youhave to have your eyes wide open, be fully informed, and be totally aware of all the traps and hazards ahead.

We started discussing PLANNING in The Right Mindset For An Online Business. Now we're going to extend that discussion.


A really useful tool to start with is a SWOT analysis - Strengths, Weaknesses, Opportunities, 

Threats. 

Recall that I stated in that the best way to get going online is to produce your own 

information product. 

So, start by doing a SWOT. In my book Home Business In New Times I devoted a whole 

chapter about doing a SWOT and I described 5 different online business models where it can 

be applied to help with making decisions about which model to adopt. 


If you have a topic that you would like to explore, then a SWOT will help you identify the 

vulnerable aspects of your project. These are the Weaknesses and Threats, and once 

identified, can be focused on to nullify their impacts.


The most important point is to be honest with your assessment.


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