Three vital metrics you must know

by Desmond Menz posted in Website and Blog Essentials




Engagement. Getting people to stay on your site or 

blog. Getting more people to come to your site. 

It's all about time. There's only so much time, or so little time, 

to capture the attention of a visitor, and when they do come, they have to be immediately

engaged. One of the best ways to do that is content. Captivating, compelling content. 

But how do you know what your visitors are doing?


In this article …

  • The 3 essential metrics you must know
  • Benchmarking the key metrics


The 3 essential metrics

These are about understanding your visitor metrics - those tangible numbers that we should all be examining frequently. So, what are they? 

Bounce rate            Time on site           Pages per visit

We can find these out by using an analytics program - e.g. Google Analytics, Clicky.com, statcounter. Like many (most?) I use Google Analytics.

If you haven't signed up to an analytics program, then I suggest you do it as soon as you can.

Google Analytics for example, will give you the following information about your site.

  • Number of visits
  • Number of unique visitors
  • Number of Pageviews
  • Pages per visit
  • Average visit duration (i.e. time on site)
  • Bounce rate 
  • % New Visits


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Benchmarking the key metrics

As in any business, whether it's online or offline, it's always good practice to establish some base-line information from which you can measure the progress of the business.

This is also good business practice, and so with that theme, it will be a significant advantage to understand what is happening at your site over a period of time.

If you wanted to analyse all of the seven metrics above over a particular time period, you could enter the data into a spreadsheet and plot the progress.

But remember, it's what goes into your site that will affect the metrics, so keep on providing quality, compelling content.

The criteria I've set for the three metrics are;

  • Bounce rate - less than 60%
  • Time on site - greater than 2 minutes (believe me, 2 minutes is a long time for some people)
  • Pages per visit - at least 2 pages (that's a challenge)

By focusing on improving each of these, you'll go a long way to SEO success. 


The importance of Bounce Rate

But, in addition to that, there are many other aspects that need to be done, and the most important, as I've stated previously, is great content. Otherwise, no visitors, no traffic.

And the most important metric? Bounce rate. Get that down to below 60% and everything else will follow.

I've had to make many adjustments to enhance my site metrics (i.e. all the little things to increase my page rank), and although I have many more things to do, there has been an instant increase in visitors (traffic).

If you want to get the most out of your blog or website, then implementing all those little SEO 

tricks is a must-do. The 3 essential metrics would be a good start. What are your thoughts?


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