What’s The Best Font Size To Use

By Des Menz posted in Website and Blog Essentials


Wood Block


Glasses



The Most Important Factor In Keeping People
                           On Your Site
 


New Times Home Biz is not the first site I've created. This is my first … Sustainable Space, a conscience site about sustainability. This site shows the extent of my writings, so maybe you can get an idea or two about following your passion … and writing about it.

I now have 8 websites and there's more on the way. Sure, a couple of these are sale pages for my own products, and a couple are affiliate sites for other info-products.

Sandvox is my web creation app, it's WYSIWYG (What You See Is What You Get) and is  template-based. 

There's one aspect that is common with the  templates - the font size. It's 14 pixels ...mostly. Generally I've left this unchanged, but recently at this site I moved to 15 pixels because it just looked much better and clearer.

This got me thinking ...

So here at NTHB, I've increased the font size to 15 px.

This is what you're reading right now. 14 px was a tad too small.

I've also tried 16 px, but this is what happens. Read the next paragraph.


15 Pixels or 16px?

With the font that I've used - Helvetica Light - 15 px produces good spacing between letters and it is also easy to read. But 16 px increases the x height and consequently gives the illusion of packing the words together, even though it is slight.

Here's the same paragraph in 15 px.

With the font that I've used - Helvetica Light - 15 px produces good spacing between letters and it is also easy to read. But 16 px increases the x height and consequently gives the illusion of packing the words together, even though it is slight.


So, which is easier and clearer to read? Which is better? 15 px or 16 px? 

You want people to stay on your site, even the skimmers, for as long as possible. So it's important to allow these readers to pick through your important points and to make a decision about doing what you're seeking from them - either to buy or to move to another page on your site.

When you think about it, 15 or 16 pixels is not big. It is not quite the same as a 15 pt font in a word processor. In website body copy, text clarity is going to depend on which font is used.

For example, compare these common font types.

Verdana at 15 px          Verdana at 16 px  

Georgia at 15 px                    Georgia at 16 px

Arial at 15 px                      Arial at 16 px

Helvetica at 15 px               Helvetica at 16 px


There's quite a difference in letter spacing, the density of text letters. Some people prefer the tighter density because they don't have to scan as far to get the main message of text copy.

But consider these factors.

  • Larger text apparently promotes scanning whilst smaller text encourages closer reading.
  • The ageing of the eye affects the speed of processing of information. 

when you are 40 years old only half of the light in your environment makes it through to your eye

              Source : http://www.blog.theteamw.com/2011/06/03/first-podcast-kevin-larson-2/

  • The distance at which we can read text on a screen will determine reading speed and legibility, and conceivably comprehension.


The Verdict

How many websites do you go to today that still have small fonts? I'm referring to font sizes of 12px.

This size is 12 pixels in Helvetica. It is far too small to read with comfort.

Here’s the font size in 12 pixels in Verdana. Again, it’s too small to read quickly.

The question that needs to be considered is - what is the age of your target audience?

If it is over 40, then change the font size of your website and blog body text.

Many people of lesser age will also have an eyesight problem, so it will be important to use a font that is easy to read, causes the least eye strain, and provides the greatest comfort.

The ultimate objective of your website or blog is to get as many people landing on your site as possible, but equally important is to keep them there as long as possible. Therefore, make it easier for them to read, understand, and take action on your offer.

I like the density of 15 pixels, but maybe I should switch up to 16 pixels.

What do you think?


          Enter your email to get more about Writing For Prosperity. It's FREE!

© Copyright 2011-2016   All Rights Reserved      Des Menz          Site map      About      Contact       
Privacy Policy    Terms of Service & Conditions of Use    Anti-Spam Policy    Disclaimer    DMCA Compliance    FTC Compliance    Social Media Disclosure