The essentials of Google

by Desmond Menz posted in Website and Blog Essentials


In the groups and blogs that I sometimes make comments in, and in the emails I receive, almost without exception, there's only one seach engine that's talked about - Google. 

There are other great search engines as well, hundreds of them in fact, but some of the best are these.

Dogpile          Ask          Bing          Yippy          Mahalo

The Internet Archive         Webopedia          Duck Duck Go          Yahoo!

Aside from Bing and Yahoo!, these search engines are not so well known in the sense that Google is. Some of them are much more tightly focused, and that makes them a great resource.


For all the bloggers and beginners and budding website owners who use Google as their primary search engine, there are some essential steps that should be taken to ensure that their websites are well and truly in front of Google's eyeballs. 

Google webmaster tools


Whether you're creating multi-page authority sites, or just a blog, or an affiliate site, here's what needs to be done.

Go to Google Webmaster Academy … and then go through each of the following key steps.



checkbox type x 1

Learn how Google works at Beginning Webmasters

checkbox type x 1Make sure Google knows about your site

checkbox type x 1Influence your site's listing in search

checkbox type x 1Create great content

checkbox type x 1Images and video

checkbox type x 1Connect with Google


Get your site "Google-ready"

For a lot more information go to Experienced Webmasters. Regardless of your experience you need to read and understand all the pages here. 

There's a lot of valuable and essential information on offer, for example Sitemaps. 

Adding a Sitemap to your site helps Google to better understand how to search your site, and it also increases the prospects that someone searching on Google will find a page within your site.

Businessman


Tips for Business is another great section, particularly for those just setting out to create a site, or optimizing the website, or getting social with Google+, or letting Google know about your products and services.


Finally, there's Webmaster Tools. If you want your site to be found as quickly as possible, maybe to get on page 1 in no time at all (hey, wouldn't that be great if you've just created an affiliate site), then you have to do these steps. Site verification is no. 1, because it's all about letting Google know that you OWN your website or blog. And once you do that, you can then begin to get data about your site's health - e.g. malware, crawl errors, and blocked URL's.


                             OTHER POSTS YOU MIGHT BE INTERESTED IN 

              Be The Author That Google Wants You To Be       Write something that sells

           Beware of Registered Trademarks       The Essence Of Your Business Proposition


Remember, having a website is not a set-and-forget process. It's no different to maintaining a part of an offline business, for example your physical filing system. Every website and blog should be checked periodically for security issues.

In recent months there have been many comments on blogs that I visit about Wordpress security issues. If people had been educated about Wordpress vulnerabilities then they most likely would not have exposed their blogs to hackers.

Back in Webmaster Tools, make sure you've added your site so that it's linked to a Google Analytics web property. This will allow you to get all sorts of data on traffic - who's landing on your site, which pages they're going to, what they're clicking on … a whole host of information so that you can analyse and improve your site.

But all this is not just about your site. It's also ABOUT YOU. And this is where getting the edge with Author Rank comes in.

Have your say. And don't forget to click on my Google+ button. Share. Thanks.



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