by Desmond Menz posted in Writing for Profit
Just about the easiest way to get your new online work-at-home business up and running is
to use a Private Label Rights package in your niche.
This was briefly explained in this post.
PLR can also be used ethically to provide a steady stream of
info-products to your expanding business.
But there are traps, so I'm going to spend some time discussing
some of the issues around PLR.
To some authentic authors, using PLR material is paramount to plagiarism, and this is
understandable. The Internet is awash with plagiarised material, borrowed information,
duplicate content, and stolen content.
The issue of Copyright is brought into stark relief on the Internet.
Other authors however, don't mind their material being used, as long as there's a "common
good" behind it and that there's an acknowledgement. They could derive some type of
compensation if monetized links have been used and are retained in the document.
The Creative Commons concept is one such method of open sharing of knowledge. If you
have some unique material you would like to share with the world, then that's the place to put
it. Sharing is not only altruistic, but you as the author can derive a great deal of satisfaction
knowing that you've possibly helped someone else achieve a goal. There's a great sense of
purpose in sharing of skills and knowledge.
Used properly, ethically, and in accordance with the conditions of licence, PLR material
provides tremendous opportunities for all-comers to the online home business world. The
use of this material is not unlike that of Creative Commons.
If you choose PLR to prepare an info-product to sell - or maybe to share - then you would be
able to place your name on the info-product as the author.
But BEWARE!
This very same product might have hundreds or thousands of identical clones roaming the
net looking for buyers. Don't fall for the trap of trying to sell something that is the same as
others.
Change it radically, add new material, add bonuses perhaps, change around the existing
content, make it better!
How much would you need to change? I would say that at least 50% would need to be
different.
However, to avoid the duplicate content scourge that some have been penalised for, aim for
at least 70%.
If you think this is unrealistic, then ask yourself this ... "If I'm buying an info-product would I
want it to be unique?" Of course you would.
The global eBook business is massive, and it's highly
competitive.
Just look at all the big players in the industry - Amazon, Apple,
Google, Sony, Barnes & Noble, and more.
And then there are the many platforms and marketplaces to deliver digital products.
eBooks are very much part and parcel of the consumer digital world, and there are a huge
number of "niches" and topics that people are seeking solutions on.
If you have a particular interest or passion that you want to write about, then hone in on it.
If you're in need of extra inspiration and ideas, then have a close look at quality PLR info-
products in your niche.
See how they are presented, and examine the framework carefully. It's the framework of PLR
that you should use for your own info-product. Re-write it, research and add further content,
add graphics and links to affiliate products, create a unique cover, add your own resources.
By doing this you'll give yourself a great leg-up in your creative writing business.